Nowadays, it’s not easy for nonprofit organizations to stand out and make a distinctive impression. That’s why the importance of nonprofit branding cannot be emphasized enough. As an experienced marketing agency dedicated to nonprofits, we acknowledge the transformative power of a strong brand in attracting support, building trust, and driving meaningful change. In this blog […]
Branding
C(GROUP Recognized as a Clutch Champion for 2023
C(GROUP has been recognized as a 2023 Clutch Champion by Clutch, the leading global marketplace of B2B service providers. Clutch Champions is the company’s newest award given to the top 10% of Clutch Global winners, a designation that recognizes business service providers across the world for their industry expertise and ability to deliver exceptional results […]
The Power of a Brand Standards Guide for Nonprofit Success
Now more than ever, establishing a strong and recognizable brand is essential, not only for for-profit businesses but also (and especially) in the nonprofit world. But we know that maintaining a consistent brand identity across your various communications channels is not an easy task – there are many elements to consider. Here is where a […]
Nonprofit Branding Strategy | 5 Key Pillars to Help You Succeed
While you tend to hear the term more in relation to for-profit businesses, the importance of branding for nonprofits cannot be stressed enough. Your brand is what people think about when they think of your organization. This impacts your public image, your engagement, and your fundraising efforts. Brand management is the work you do to […]
THE ROLE OF BRAND IN THE NONPROFIT SECTOR
Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of […]
Nonprofit Marketing: 10 Lessons for All Nonprofits
Nonprofit marketing is a critical part of your annual fundraising strategy, and it’s quickly evolving. In 2022, nonprofits and for-profit brands alike must master new platforms, algorithms, and donor preferences to reach the right audiences and drive them to act. Marketing Tips for Nonprofits Successful nonprofit marketing extends beyond just getting more eyes on your campaigns or fundraising […]
Personal Nonprofit Branding: What’s Your Nonprofit’s Superpower?
Do enough people outside of your organization know what its main contribution is to this world? What your work is leading towards? Do they recognize your personal nonprofit branding and know what it is your organization stands to change? Taking a leaf from the inventions of the superhero genres is a well tried and fun […]
Nonprofit Strategic Communication: Internal Branding and Messaging
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. Before you communicate with an audience, get together with your board and staff and get […]
5 Building Blocks of Strong Nonprofit Brands
Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, […]
Nonprofit Marketing: Reinforce your Messaging Strategy
As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]
Building a Strong Brand for Nonprofit Organizations
You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding sounds like something strictly for big businesses. The truth is branding is an important factor for nonprofit organizations just as much as it is for businesses. Branding is all about your public image. It’s how the world sees […]
Competitive Positioning for Nonprofits
How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the […]