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The Best Non-Profit Intel

The Secret to Building Nonprofit Brand Awareness

Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful. For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a daunting challenge for many. So much so […]

About “Influencers” and how they help nonprofits

Gone are the days when a major celebrity endorsement was the only way a brand could elevate their cultural clout. Or, perhaps I should write “gone are the days of influence as we knew it.” Social media has ushered in a brave new world of fame where every user has the opportunity to be a […]