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The Best Non-Profit Intel

Nonprofit Marketing: 10 Lessons for All Nonprofits

Nonprofit marketing is a critical part of your annual fundraising strategy, and it’s quickly evolving. In 2022, nonprofits and for-profit brands alike must master new platforms, algorithms, and donor preferences to reach the right audiences and drive them to act.  Marketing Tips for Nonprofits Successful nonprofit marketing extends beyond just getting more eyes on your campaigns or fundraising […]

Ten Giving Ideas More Creative Than Cash

We’re approaching the most critical fundraising season for nonprofits. A lump sum cash donation with no designation would probably make your year-end giving dreams come true. But the reality is that the last year and a half has left many individuals and donors facing financial challenges and uncertainties. It’s important to not lose connection with […]

7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails.  But let’s face it—there’s a lot to worry about! You could make a few typos, offend someone, send too many emails, or land in […]

5 Simple Best Practices to Increase Online Donations

Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple enough, […]

Grant Seeking 101: Managing the Grant

Congratulations! You got the grant! It probably took you a long time to get here. The entire grants process—from writing the application to receiving the award—can take anywhere from six months to several years. But really, your work has just started. Now it’s time to do what you promised and manage the grant effectively. In this […]

Leveraging Facebook to the Fullest

Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third […]

Can Donor Surveys Really Help You Raise Money?

The answer my friends is a resounding YES! Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. […]

T-Shirt Fundraising: A New Take on Crowdfunding

If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your nonprofit to not only raise money on a recurring basis but also increase awareness of your work […]

Search Engine Optimization (SEO) for Nonprofits: A Beginner’s Guide

Recently a family of raccoons had to be removed from the attic of my in-law’s lake house. When we asked the owner of the pest control company how he was able to remove them so quickly his reply was quick, succinct, funny and purely logical. He simply replied: “I think like a raccoon!” Not only […]

The Fundraising Trends of 2019 You Don’t Want to Miss

If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. There’s no better way to do so than by knowing the trends within your niche. Understanding what’s happening around you helps you to think ahead, learn people’s behaviors, and seize the opportunities available. Here are […]

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]

How to Harness the Fundraising Power of Twitch

The internet is and always has been a growing world of innovation and connectivity. In the last 15 years, online influencers and content creators have become a new form of celebrity. These content creators are ever expanding – now into live interactive content such as video live streaming on platforms such as Twitch. The internet makes […]